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Background
DOREL is a fashion and interior company that serves customers around the world with an extensive brand portfolio known for innovation, quality and fashion. Products address all price points.
![](https://cdn.myportfolio.com/2b87eebe908147909ad34d8dd8b5d13f/e954853f-9eed-4175-9ca0-1c97f7e59306_rw_1920.jpg?h=fd711a4b299653485fbe12712d85b7ee)
Challenge
The main challenge was to be able to communicate DOREL’s history and its purpose through editorial design, but still respect the simplicity and quality of the brand identity.
![](https://cdn.myportfolio.com/2b87eebe908147909ad34d8dd8b5d13f/aa64c08c-a001-4890-90a1-ad7a817c087b_rw_1920.jpg?h=0fc6bfc9a6d59aefced9faa4c679b08c)
Solutions
I wanted to create a visually attractive layout that utilizes a grid system and displays typographic hierarchy. I chose a sans-serif font for the main headline to give the report a simple and clean look and have a serif font for content text to create balance.
![](https://cdn.myportfolio.com/2b87eebe908147909ad34d8dd8b5d13f/fabc3e04-cbd6-47f7-8aaf-da40e54401bf_rw_1920.jpg?h=51b35fbb5f4f8081e81c5f10670ac555)